What makes a good design brief?

A good design brief should answer the following questions:

  • Why are we doing this project?
  • What are we trying to accomplish?
  • Why is this project needed?
  • Why are we doing it now?
  • What specific business outcomes, or results, do we expect from this design project?
  • Who are we designing for (this requires a very precise and complete description of the target audience for the design project)?
  • Who are the key stakeholders (eg sales, marketing, law, distribution, procurement, manufacturing, etc) in this project?
  • What is the current and anticipated business environment for the results of this design project?
  • What, precisely, are the phases of this design project?
  • How much time must be devoted to each phase?
  • How much will each phase cost?
  • What is the competitive environment like?
  • Who will approve the final design solution?
  • What criteria will be used for this approval?
  • How will the design solution be implemented?
  • How will the results be measured?



About Hazel White

Director, Open Change
This entry was posted in intelligence. Bookmark the permalink.

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