User Journey Mapping

Part 1 Stakeholder Mapping: who has a stake in the development of your product or service?

Part 2 Journey Mapping

Select two of your stakeholders (from different quadrants) and map/storyboard how you think they will interact with your product or service. We will return to this later in your projects, to check our original assumptions – but for the meantime ‘prototype like you are right’.

Storyboarding can be done in a number if different ways, UK based service design agency Engine have a delightful little introduction here which highlights how non-designers can be brought into the process using stickies etc – and also highlighting how useful stickies and postcards are to re-order your first pass at this.

Advertisements

About Hazel White

Director, Open Change
This entry was posted in intelligence. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s